All out of ideas for getting cash flowing in? We got you.
Small businesses generate 44% of the economy’s activity and create two-thirds of new jobs, and today they face unprecedented challenges. Fortunately, the digital world continues to develop innovative solutions that cater to small-sized companies and monetize their brand in new ways. From paid virtual events to gift cards on the ‘gram, here’s are the resources worth investigating.
Host An Online Event—And Get Paid
Facebook has launched an all-in-one tool businesses can use to create online paid events. When guests register to attend an event, say, your doga class (aka dog yoga, it’s a thing), they will be required to pay a one-time admission fee. Brands can also create ads, invite friends, and share their event to drive registration. Those looking to cast an even wider net can co-host an event with another brand and advertise across their multiple accounts.
Expand Your Offering On Social Media
You can now turn your social accounts into channels for food ordering and digital gift cards. With the help of a third-party partner (which varies for each region), businesses can include Gift Card or Food Orders stickers on their Instagram Stories. The goal of these stickers is to encourage people to purchase and re-share. Companies can also allow customers to order directly from their Insta profile or Facebook page by adding a partner button.
Set Up Shop On Facebook and Instagram
SMEs can use Facebook Shops to create one easy shopping experience that works on both Facebook and Instagram. This feature makes it possible for customers to actively browse your product and purchase without ever leaving the app. Even better, these digital stores can be customized to align with a company’s unique branding—for free.
Finance Your Outstanding Invoice
The urgency to get cash on the books ASAP makes Crowdz’s online invoice auction a game-changer. The gist: All the money you’re sitting on in the form of accounts receivables gets auctioned off in a pool of vetted and competitive bidders. Once sold, your invoice gets paid out instantly (minus the small fee). How many invoices you sell and how often you go to auction is all up to you!
Revamp Your Digital Storefront
The rush to go online may have left you in a scramble, or worse, left your website looking like one. Enter Squarespace. The all-in-one platform actually offers website templates designed with small business needs in mind. Want to sell product? Book clients? Keep your customer base up to date? Check. Check. Check.