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Our mission is to enhance financial trust globally by providing automated, real-time, accurate risk assessments of invoices from companies worldwide. 

Crowdz is a leading fintech company dedicated to strengthening financial ecosystems. We empower banks, financial institutions, and corporations with advanced technology to enhance their risk and investment decisions. By working together with these partners, we help fortify supply chains of enterprises and enable them to gain access to capital easily, enhancing economic stability and fostering a secure financial landscape globally.

global SURF

The Visual Identity

Our bold and innovative identity is no coincidence. Crowdz is a new and unique product that is meant to disrupt the way businesses get funding.

The dolphin symbol: Dolphins are parts of a pod and while together, they are stronger. That's how we see bringing small and medium businesses together.

The circular motion: A circular swim pattern hints at the continuous flow of cash that comes from teaming up with Crowdz.

December 2023

Auto risk scored over $4.6B of assets, 584K invoices analyzed

August 2023

Auto risk scored $4.3B of assets; 533K invoices analyzed

August 2022

$75M receivables funded with Crowdz

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April 2022

Crowdz secures $10M investment led by Citi

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March 2022

$50M receivables funded with Crowdz

February 2022

9 patents pending 3 awarded

October 2021

Recurring Revenue Finance launches on Crowdz, a financing option that provides capital to SaaS or businesses operating on a subscription-based model

Meta Invoice Fast Track expands pilot program to certified diverse-owned businesses in partnership with 7 organizations

August 2021

$10M receivables funded with Crowdz

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July 2021

Crowdz partners with Western Union to develop a new payment platform for funding and repayment

Crowdz total capital raised is $13.8M

June 2021

Crowdz awarded as Technology Pioneer by World Economic Forum

Crowdz goes live in the US and the UK + launches its first White Label


The Global Receivables Marketplace launches into production


Crowdz launches the first pilot of the Global Receivables Marketplace

Series A: The company receives its first institutional investment (5.5M) led by Barclays Bank and Bold Capital Partners

Crowdz joins Barclays Techstars London Accelerator Program


Payson does a presentation at 500 Startups Read More

A Harvard Business School study reveals most small businesses (SMBs) only have enough cash on hand to stay afloat for 2 weeks, while UK SMBs can last 2–4 weeks. The research also shows that SMBs outpace enterprises when it comes to US employment contributions, hugely impacting economic activity.


Innovation platform Plug And Play (Brand and Retail + Supply Chain accelerators programs) invites Crowdz to participate in its accelerator platform.

Other accelerators include FuturePlay (Korea) and TechCode (China)

Crowdz members spend a lot of time in Beijing and Seoul.


The first risk scoring process emerges and is called SMART score. (The name later changed to SuRF Score; as part of a Californian branded theme.)

Kevin Hopkins joins as a co-founder, Chief Strategy Officer & Senior Vice President, Product. Brings lots of experience. Wears lots of hats.


Crowdz adopts a B2C strategy for retail purchasing but swiftly returns  to its roots, the supply chain for B2B.


Crowdz was officially incorporated

Crowdz moves into its first office, located in Santa Clara, California.

Cue the elbow grease

100 Years of combined industry experience on the executive team


Crowdz CEO Payson E. Johnston and COO Steven Lee—who crossed paths as Cisco’s global B2B supply-chain senior managers for global processes—share a lightbulb moment when recovering the supply chain of the Thailand Floods and Japanese Earthquakes of 2011.


Crowdz Co-Founders Payson E. Johnston and Steven Lee meet for the first time.